Completed at the end of the Social Media Analytics NYU Course in December 2020, this project is an accumulation of what I have learned about market analysis, customer overview, and planning a social media strategy using Google Analytics, SEMRush and Hashtagify.

During my time at Doucce Cosmetics, I was given the opportunity to design and pitch my ideas for the fall 2019 eyeshadow palette and subsequent collection. I curated the palette shades, assisted with the photoshoot and the gathering of digital assets, and provided captioning and UGC content for the account's Instagram. 

The NYU Social Media Analytics course also challenged me to conduct a sample SEO Audit and to create an audience profile in order to understand the target demographic's preferred social media channels, brand expectations and preferences.